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Data

Marketing Owns Data Activation
Perspectives
August 6, 2025
How Marketing Can Own Data Activation and The Customer Journey
Michael Clair headshot
Michael Clair
Global Solution Architect
The Forrester WaveTM: Digital Analytics Solutions, Q3 2025
Inside Amplitude
August 4, 2025
The First-Ever Forrester Wave™ for Digital Analytics Solutions Is Here—and We’re a Leader
Thomas Hansen headshot
Thomas Hansen
President, Amplitude
Digital Marketing Teams Experimentation
Perspectives
July 16, 2025
How Digital Marketing Teams Can Use Experimentation to Work Like Data Teams
Image of Audrey Xu
Audrey Xu
Solutions Consultant, Amplitude
Modern Data Strategy series 2
Perspectives
June 18, 2025
Data Collection and the Identity Solution
Jim Kultgen
Jim Kultgen
Product Strategist & Evangelist
Question bubble and thought bubble signifying the answer economy.
Perspectives
June 5, 2025
The Answer Economy: Marketing’s Next AI Adventure
Headshot of Courtney Burry
Courtney Burry
Vice President of Product, Partner, and Customer Marketing, Amplitude
Next Gen Builders: Daniel Sternberg
Perspectives
June 4, 2025
Meet the Next Gen Builder: Daniel Sternberg, Former Head of Data at Notion and Gusto
Brynn Haynam
Brynn Haynam
Sr. Director, Brand Marketing
3 Mistakes You're Making with Month-Over-Month Growth Rates Card
Perspectives
May 28, 2025
Month-Over-Month Growth: How to Calculate & Avoid Common Mistakes
Image of Archana Madhavan
Archana Madhavan
Instructional Designer
Data types
Best Practices
May 28, 2025
What Are Data Types and Why Are They Important?
Image of Arpit Choudhury
Arpit Choudhury
Founder, astorik
Modern Data Strategy series
Perspectives
May 12, 2025
The Winds of Change Are Blowing: The (Recent) History of Cloud-Based Business Data
Headshot of Ted Sfikas
Ted Sfikas
Field Chief Technology Officer
Graphic suggesting that warehouse-connected experimentation is providing a personalized experience
Perspectives
May 9, 2025
Personalize Faster with Warehouse-Connected Experimentation
Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
An abstract graphic image representing retail media networks
Best Practices
May 8, 2025
Webinar Recap: Retail Media Networks and the Future of Advertising
Headshot of Ted Sfikas
Ted Sfikas
Field Chief Technology Officer
Spheres running a race, with one sphere out ahead of the others, indicating the benefit you get from self-service experimentation
Perspectives
May 1, 2025
Warehouse-Connected Experimentation is Better for Self-Service—and for Data Warehouses
Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude