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Platform
Introducing AI Agents
AI experts that analyze metrics, deliver insights, and enable intelligent action
AI Agents
AI Agents

Insights

  • Analytics icon
    Product Analytics
    Understand the full user journey
  • marketing analytics
    Marketing Analytics
    Get the metrics you need with one line of code
  • session replay icon
    Session Replay
    Visualize sessions based on events in your product
  • Heatmaps icon
    Heatmaps
    Visualize clicks, scrolls, and engagement
  • Product Analytics
  • Marketing Analytics
  • Session Replay
  • Heatmaps

Action

  • Guides and Surveys
    Guide your users and collect feedback
  • feature experimentation
    Feature Experimentation
    Innovate with personalized product experiences
  • web experimentation
    Web Experimentation
    Drive conversion with A/B testing powered by data
  • feature management
    Feature Management
    Build fast, target easily, and learn as you ship
  • Activation
    Unite data across teams
  • Guides and Surveys
  • Feature Experimentation
  • Web Experimentation
  • Feature Management
  • Activation

Data

  •  Warehouse-native icon
    Warehouse-native Amplitude
    Unlock insights from your data warehouse
  • Data Management icon
    Data Governance
    Complete data you can trust
  • Security and privacy icon
    Security & Privacy
    Keep your data secure and compliant
  • Integrations icon
    Integrations
    Connect Amplitude to hundreds of partners
  • Warehouse-native Amplitude
  • Data Governance
  • Security & Privacy
  • Integrations
Platform
Introducing AI Agents
AI experts that analyze metrics, deliver insights, and enable intelligent action
AI Agents
AI Agents

Insights

  • Analytics icon
    Product Analytics
    Understand the full user journey
  • marketing analytics
    Marketing Analytics
    Get the metrics you need with one line of code
  • session replay icon
    Session Replay
    Visualize sessions based on events in your product
  • Heatmaps icon
    Heatmaps
    Visualize clicks, scrolls, and engagement
  • Product Analytics
  • Marketing Analytics
  • Session Replay
  • Heatmaps

Action

  • Guides and Surveys
    Guide your users and collect feedback
  • feature experimentation
    Feature Experimentation
    Innovate with personalized product experiences
  • web experimentation
    Web Experimentation
    Drive conversion with A/B testing powered by data
  • feature management
    Feature Management
    Build fast, target easily, and learn as you ship
  • Activation
    Unite data across teams
  • Guides and Surveys
  • Feature Experimentation
  • Web Experimentation
  • Feature Management
  • Activation

Data

  •  Warehouse-native icon
    Warehouse-native Amplitude
    Unlock insights from your data warehouse
  • Data Management icon
    Data Governance
    Complete data you can trust
  • Security and privacy icon
    Security & Privacy
    Keep your data secure and compliant
  • Integrations icon
    Integrations
    Connect Amplitude to hundreds of partners
  • Warehouse-native Amplitude
  • Data Governance
  • Security & Privacy
  • Integrations
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions

Industry

  • Financial Services icon
    Financial Services
    Personalize the banking experience
  • B2B icon
    B2B
    Maximize product adoption
  • Media icon
    Media
    Identify impactful content
  • Healthcare industry icon
    Healthcare
    Simplify the digital healthcare experience
  • Ecommerce icon
    Ecommerce
    Optimize for transactions
  • Financial Services
  • B2B
  • Media
  • Healthcare
  • Ecommerce

Use Case

  • Acquisition Icon
    Acquisition
    Get users hooked from day one
  • Retention icon
    Retention
    Understand your customers like no one else
  • Monetization icon
    Monetization
    Turn behavior into business
  • Acquisition
  • Retention
  • Monetization

Team

  • product icon
    Product
    Fuel faster growth
  • data icon
    Data
    Make trusted data accessible
  • engineering
    Engineering
    Ship faster, learn more
  • marketing icon
    Marketing
    Build customers for life
  • edge icon
    Executive
    Power decisions, shape the future
  • Product
  • Data
  • Engineering
  • Marketing
  • Executive

Size

  • startup icon
    Startups
    Free analytics tools for startups
  • Enterprise Icon
    Enterprise
    Advanced analytics for scaling businesses
  • Startups
  • Enterprise
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions

Industry

  • Financial Services icon
    Financial Services
    Personalize the banking experience
  • B2B icon
    B2B
    Maximize product adoption
  • Media icon
    Media
    Identify impactful content
  • Healthcare industry icon
    Healthcare
    Simplify the digital healthcare experience
  • Ecommerce icon
    Ecommerce
    Optimize for transactions
  • Financial Services
  • B2B
  • Media
  • Healthcare
  • Ecommerce

Use Case

  • Acquisition Icon
    Acquisition
    Get users hooked from day one
  • Retention icon
    Retention
    Understand your customers like no one else
  • Monetization icon
    Monetization
    Turn behavior into business
  • Acquisition
  • Retention
  • Monetization

Team

  • product icon
    Product
    Fuel faster growth
  • data icon
    Data
    Make trusted data accessible
  • engineering
    Engineering
    Ship faster, learn more
  • marketing icon
    Marketing
    Build customers for life
  • edge icon
    Executive
    Power decisions, shape the future
  • Product
  • Data
  • Engineering
  • Marketing
  • Executive

Size

  • startup icon
    Startups
    Free analytics tools for startups
  • Enterprise Icon
    Enterprise
    Advanced analytics for scaling businesses
  • Startups
  • Enterprise
Resources

Learn

  • Blog icon
    Blog
    Thought leadership from industry experts
  • Resource Library
    Resource Library
    Expertise to guide your growth
  • Template icon
    Compare
    See how we stack up against the competition
  • Glossary icon
    Glossary
    Learn about analytics, product, and technical terms
  • explore hub
    Explore Hub
    Detailed guides on product and web analytics
  • Blog
  • Resource Library
  • Compare
  • Glossary
  • Explore Hub

Connect

  • Community icon
    Community
    Connect with peers in product analytics
  • Events icon
    Events
    Register for live or virtual events
  • Customers icon
    Customers
    Discover why customers love Amplitude
  • partners
    Partners
    Accelerate business value through our ecosystem
  • Community
  • Events
  • Customers
  • Partners

Support & Services

  • Help Center icon
    Customer Help Center
    All support resources in one place: policies, customer portal, and request forms
  • Developer Hub icon
    Developer Hub
    Integrate and instrument Amplitude
  • Academy icon
    Academy & Training
    Become an Amplitude pro
  • services icon
    Professional Services
    Drive business success with expert guidance and support
  • platform updates icon
    Product Updates
    See what's new from Amplitude
  • Customer Help Center
  • Developer Hub
  • Academy & Training
  • Professional Services
  • Product Updates

Tools

  • Benchmarks icon
    Benchmarks
    Understand how your product compares
  • Template icon
    Templates
    Kickstart your analysis with custom dashboard templates
  • product tracking
    Tracking Guides
    Learn how to track events and metrics with Amplitude
  • Maturity Model
    Maturity Model
    Learn more about our digital experience maturity model
  • Benchmarks
  • Templates
  • Tracking Guides
  • Maturity Model
Resources

Learn

  • Blog icon
    Blog
    Thought leadership from industry experts
  • Resource Library
    Resource Library
    Expertise to guide your growth
  • Template icon
    Compare
    See how we stack up against the competition
  • Glossary icon
    Glossary
    Learn about analytics, product, and technical terms
  • explore hub
    Explore Hub
    Detailed guides on product and web analytics
  • Blog
  • Resource Library
  • Compare
  • Glossary
  • Explore Hub

Connect

  • Community icon
    Community
    Connect with peers in product analytics
  • Events icon
    Events
    Register for live or virtual events
  • Customers icon
    Customers
    Discover why customers love Amplitude
  • partners
    Partners
    Accelerate business value through our ecosystem
  • Community
  • Events
  • Customers
  • Partners

Support & Services

  • Help Center icon
    Customer Help Center
    All support resources in one place: policies, customer portal, and request forms
  • Developer Hub icon
    Developer Hub
    Integrate and instrument Amplitude
  • Academy icon
    Academy & Training
    Become an Amplitude pro
  • services icon
    Professional Services
    Drive business success with expert guidance and support
  • platform updates icon
    Product Updates
    See what's new from Amplitude
  • Customer Help Center
  • Developer Hub
  • Academy & Training
  • Professional Services
  • Product Updates

Tools

  • Benchmarks icon
    Benchmarks
    Understand how your product compares
  • Template icon
    Templates
    Kickstart your analysis with custom dashboard templates
  • product tracking
    Tracking Guides
    Learn how to track events and metrics with Amplitude
  • Maturity Model
    Maturity Model
    Learn more about our digital experience maturity model
  • Benchmarks
  • Templates
  • Tracking Guides
  • Maturity Model
Pricing
Pricing
Platform
Introducing AI Agents
AI experts that analyze metrics, deliver insights, and enable intelligent action
AI Agents
AI Agents

Insights

  • Analytics icon
    Product Analytics
    Understand the full user journey
  • marketing analytics
    Marketing Analytics
    Get the metrics you need with one line of code
  • session replay icon
    Session Replay
    Visualize sessions based on events in your product
  • Heatmaps icon
    Heatmaps
    Visualize clicks, scrolls, and engagement
  • Product Analytics
  • Marketing Analytics
  • Session Replay
  • Heatmaps

Action

  • Guides and Surveys
    Guide your users and collect feedback
  • feature experimentation
    Feature Experimentation
    Innovate with personalized product experiences
  • web experimentation
    Web Experimentation
    Drive conversion with A/B testing powered by data
  • feature management
    Feature Management
    Build fast, target easily, and learn as you ship
  • Activation
    Unite data across teams
  • Guides and Surveys
  • Feature Experimentation
  • Web Experimentation
  • Feature Management
  • Activation

Data

  •  Warehouse-native icon
    Warehouse-native Amplitude
    Unlock insights from your data warehouse
  • Data Management icon
    Data Governance
    Complete data you can trust
  • Security and privacy icon
    Security & Privacy
    Keep your data secure and compliant
  • Integrations icon
    Integrations
    Connect Amplitude to hundreds of partners
  • Warehouse-native Amplitude
  • Data Governance
  • Security & Privacy
  • Integrations
Platform
Introducing AI Agents
AI experts that analyze metrics, deliver insights, and enable intelligent action
AI Agents
AI Agents

Insights

  • Analytics icon
    Product Analytics
    Understand the full user journey
  • marketing analytics
    Marketing Analytics
    Get the metrics you need with one line of code
  • session replay icon
    Session Replay
    Visualize sessions based on events in your product
  • Heatmaps icon
    Heatmaps
    Visualize clicks, scrolls, and engagement
  • Product Analytics
  • Marketing Analytics
  • Session Replay
  • Heatmaps

Action

  • Guides and Surveys
    Guide your users and collect feedback
  • feature experimentation
    Feature Experimentation
    Innovate with personalized product experiences
  • web experimentation
    Web Experimentation
    Drive conversion with A/B testing powered by data
  • feature management
    Feature Management
    Build fast, target easily, and learn as you ship
  • Activation
    Unite data across teams
  • Guides and Surveys
  • Feature Experimentation
  • Web Experimentation
  • Feature Management
  • Activation

Data

  •  Warehouse-native icon
    Warehouse-native Amplitude
    Unlock insights from your data warehouse
  • Data Management icon
    Data Governance
    Complete data you can trust
  • Security and privacy icon
    Security & Privacy
    Keep your data secure and compliant
  • Integrations icon
    Integrations
    Connect Amplitude to hundreds of partners
  • Warehouse-native Amplitude
  • Data Governance
  • Security & Privacy
  • Integrations
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions

Industry

  • Financial Services icon
    Financial Services
    Personalize the banking experience
  • B2B icon
    B2B
    Maximize product adoption
  • Media icon
    Media
    Identify impactful content
  • Healthcare industry icon
    Healthcare
    Simplify the digital healthcare experience
  • Ecommerce icon
    Ecommerce
    Optimize for transactions
  • Financial Services
  • B2B
  • Media
  • Healthcare
  • Ecommerce

Use Case

  • Acquisition Icon
    Acquisition
    Get users hooked from day one
  • Retention icon
    Retention
    Understand your customers like no one else
  • Monetization icon
    Monetization
    Turn behavior into business
  • Acquisition
  • Retention
  • Monetization

Team

  • product icon
    Product
    Fuel faster growth
  • data icon
    Data
    Make trusted data accessible
  • engineering
    Engineering
    Ship faster, learn more
  • marketing icon
    Marketing
    Build customers for life
  • edge icon
    Executive
    Power decisions, shape the future
  • Product
  • Data
  • Engineering
  • Marketing
  • Executive

Size

  • startup icon
    Startups
    Free analytics tools for startups
  • Enterprise Icon
    Enterprise
    Advanced analytics for scaling businesses
  • Startups
  • Enterprise
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions

Industry

  • Financial Services icon
    Financial Services
    Personalize the banking experience
  • B2B icon
    B2B
    Maximize product adoption
  • Media icon
    Media
    Identify impactful content
  • Healthcare industry icon
    Healthcare
    Simplify the digital healthcare experience
  • Ecommerce icon
    Ecommerce
    Optimize for transactions
  • Financial Services
  • B2B
  • Media
  • Healthcare
  • Ecommerce

Use Case

  • Acquisition Icon
    Acquisition
    Get users hooked from day one
  • Retention icon
    Retention
    Understand your customers like no one else
  • Monetization icon
    Monetization
    Turn behavior into business
  • Acquisition
  • Retention
  • Monetization

Team

  • product icon
    Product
    Fuel faster growth
  • data icon
    Data
    Make trusted data accessible
  • engineering
    Engineering
    Ship faster, learn more
  • marketing icon
    Marketing
    Build customers for life
  • edge icon
    Executive
    Power decisions, shape the future
  • Product
  • Data
  • Engineering
  • Marketing
  • Executive

Size

  • startup icon
    Startups
    Free analytics tools for startups
  • Enterprise Icon
    Enterprise
    Advanced analytics for scaling businesses
  • Startups
  • Enterprise
Resources

Learn

  • Blog icon
    Blog
    Thought leadership from industry experts
  • Resource Library
    Resource Library
    Expertise to guide your growth
  • Template icon
    Compare
    See how we stack up against the competition
  • Glossary icon
    Glossary
    Learn about analytics, product, and technical terms
  • explore hub
    Explore Hub
    Detailed guides on product and web analytics
  • Blog
  • Resource Library
  • Compare
  • Glossary
  • Explore Hub

Connect

  • Community icon
    Community
    Connect with peers in product analytics
  • Events icon
    Events
    Register for live or virtual events
  • Customers icon
    Customers
    Discover why customers love Amplitude
  • partners
    Partners
    Accelerate business value through our ecosystem
  • Community
  • Events
  • Customers
  • Partners

Support & Services

  • Help Center icon
    Customer Help Center
    All support resources in one place: policies, customer portal, and request forms
  • Developer Hub icon
    Developer Hub
    Integrate and instrument Amplitude
  • Academy icon
    Academy & Training
    Become an Amplitude pro
  • services icon
    Professional Services
    Drive business success with expert guidance and support
  • platform updates icon
    Product Updates
    See what's new from Amplitude
  • Customer Help Center
  • Developer Hub
  • Academy & Training
  • Professional Services
  • Product Updates

Tools

  • Benchmarks icon
    Benchmarks
    Understand how your product compares
  • Template icon
    Templates
    Kickstart your analysis with custom dashboard templates
  • product tracking
    Tracking Guides
    Learn how to track events and metrics with Amplitude
  • Maturity Model
    Maturity Model
    Learn more about our digital experience maturity model
  • Benchmarks
  • Templates
  • Tracking Guides
  • Maturity Model
Resources

Learn

  • Blog icon
    Blog
    Thought leadership from industry experts
  • Resource Library
    Resource Library
    Expertise to guide your growth
  • Template icon
    Compare
    See how we stack up against the competition
  • Glossary icon
    Glossary
    Learn about analytics, product, and technical terms
  • explore hub
    Explore Hub
    Detailed guides on product and web analytics
  • Blog
  • Resource Library
  • Compare
  • Glossary
  • Explore Hub

Connect

  • Community icon
    Community
    Connect with peers in product analytics
  • Events icon
    Events
    Register for live or virtual events
  • Customers icon
    Customers
    Discover why customers love Amplitude
  • partners
    Partners
    Accelerate business value through our ecosystem
  • Community
  • Events
  • Customers
  • Partners

Support & Services

  • Help Center icon
    Customer Help Center
    All support resources in one place: policies, customer portal, and request forms
  • Developer Hub icon
    Developer Hub
    Integrate and instrument Amplitude
  • Academy icon
    Academy & Training
    Become an Amplitude pro
  • services icon
    Professional Services
    Drive business success with expert guidance and support
  • platform updates icon
    Product Updates
    See what's new from Amplitude
  • Customer Help Center
  • Developer Hub
  • Academy & Training
  • Professional Services
  • Product Updates

Tools

  • Benchmarks icon
    Benchmarks
    Understand how your product compares
  • Template icon
    Templates
    Kickstart your analysis with custom dashboard templates
  • product tracking
    Tracking Guides
    Learn how to track events and metrics with Amplitude
  • Maturity Model
    Maturity Model
    Learn more about our digital experience maturity model
  • Benchmarks
  • Templates
  • Tracking Guides
  • Maturity Model
Pricing
Pricing
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Product Updates

Stay up to date with the latest Amplitude product releases, new features, and improvements.

Updates Timeline

September 2025

💾
Autocapture Masking & Data Protection
Sep 26
Data
📋
Content alignment for Guides and Surveys
Sep 5
Guides and Surveys
📋
Testing Status for Guides & Surveys
Sep 4
Guides and Surveys
📋
Version History for Guides & Surveys
Sep 3
Guides and Surveys
📋
Group Cohort Targeting for Guides and Surveys
Sep 3
Guides and Surveys

August 2025

📋
Element Selection Strategy
Aug 27
Guides and Surveys
📋
Desktop Apps for Guides & Surveys
Aug 27
Guides and Surveys
📹
Session Replay Cursor + Click Indicator
Aug 21
Session Replay
📋
Time-between and tag-based throttles
Aug 19
Guides and Surveys
🧪
Web Experiment Enhancements in the Chrome Extension
Aug 15
Experiment
💾
Self-serve Integration Portal
Aug 15
Data
🧪
Experiment debugger in Chrome Extension
Aug 15
Experiment
📊
Unexpected/unplanned event properties inheriting shared property metadata
Aug 14
Analytics
📹
Session Replay Saved Filters
Aug 14
Session Replay
📋
Custom Icon Sizes for Tooltip and Pin markers
Aug 13
Guides and Surveys
📊
Currency Conversion for Revenue Analysis
Aug 7
Analytics
🧪
Group Cohort Targeting for Remote Evaluation
Aug 7
Experiment
🧪
Web Experiment - Rearrange Elements in Visual Editor
Aug 7
Experiment

July 2025

🧪
Flag Change Alerts
Jul 30
Experiment
📊
Adjustments to Device Categorization Logic
Jul 29
Analytics
💾
Event Level Property Deletion
Jul 25
Data
📋
Improved Guides and Surveys loading time by not loading archived entities by default
Jul 24
Guides and Surveys
📋
Admin-Created Templates
Jul 24
Guides and Surveys
📋
AI Summaries for Survey Responses
Jul 24
Guides and Surveys
📋
Hide guides and surveys on non-matching pages by default
Jul 24
Guides and Surveys
📹
Heatmap Thumbnails
Jul 21
Session Replay
📋
Automated Guides and Surveys Localization using AI
Jul 2
Guides and Surveys

June 2025

📋
Guides and Surveys Resource Center
Jun 30
Guides and Surveys
🧪
Web Experiment: Control Variant Editing
Jun 27
Experiment
💾
Remote Configuration for Autocapture (Browser SDK)
Jun 24
Data
🧪
Pages for Web Experiments
Jun 18
Experiment
📊
Cart Properties in Custom Events
Jun 9
Analytics
📋
Improved Filtering for Guides and Surveys
Jun 5
Guides and Surveys
📋
Organize Your Guides and Surveys by Custom Tags
Jun 4
Guides and Surveys
📋
Guides and Surveys Cooldown Period Quantifiers
Jun 4
Guides and Surveys
📋
Survey Insights as Charts and CSV Export
Jun 3
Guides and Surveys

May 2025

🛠️
Cart Analysis: Platform Support, Derived Properties, Lookup Tables, and Transformations
May 30
Platform
🧪
Evaluation Flags API Endpoint
May 23
Experiment
📋
Personalize Guides and Surveys with User Properties
May 23
Guides and Surveys
🔄
Data Setup Resources Sidebar
May 22
Activation
📋
Guides and Surveys updateLanguage SDK method
May 21
Guides and Surveys
🧪
Web Experimentation: Test and Preview at Any Time
May 20
Experiment
🔄
Cohort Used by Tab and Archive Modal with Usage Data
May 20
Activation
📋
Unpublish Survey After Reaching X Number of Responses
May 14
Guides and Surveys
📋
Callbacks for Guides and Surveys
May 12
Guides and Surveys
🧪
Web Experimentation: CSS Visual Editor Updates
May 9
Experiment
📋
Cross-Project Copy for Guides and Surveys (and Themes)
May 8
Guides and Surveys

Filter by Category

Latest Updates

Sep 26, 2025
DataSep 26, 2025
[permalink]

Autocapture Masking & Data Protection

Alan Okada
Alan Okada

Description: New Autocapture masking and data protection enables users to mask additional sensitive data with the use of specific tags, regex patterns and exclude URL lists.

Why: You can now protect against collection of sensitive data like names, email addresses, and account information. Autocapture offers more proactive ways for users to protect PII, such as adding specific tags for masking, defining custom regex patterns, and explicitly excluding URLs.

Where: This feature is accessible in the data settings page for managers and admins.

Available in EUDC: Yes

When: Available now!

Useful Resources: Autocapture protections docs