Acquisition

The Leaky Bucket Problem
Best Practices
October 2, 2025
The Leaky Bucket Problem: More Users Don’t Mean More Long-Term Growth
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Noorisingh Saini
Global Content Marketing Manager, Amplitude
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Customer Stories
September 4, 2025
All-Access Analytics: Unlocking a Data-Driven Culture and $250K in Savings with Amplitude
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Conner Sunday
Manager, Customer Marketing & Advocacy
Amplitude and Kraftful logo together
Inside Amplitude
July 10, 2025
Amplitude Acquires Kraftful to Power Customer-First Product Building
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Francois Ajenstat
Chief Product Officer, Amplitude
An illustration of the way digital customer acquisition strategies draw new users
Perspectives
May 28, 2025
5 Examples of Great Digital Customer Acquisition
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Julia Sholtz
Group Product Marketing Manager, Amplitude
3 Mistakes You're Making with Month-Over-Month Growth Rates Card
Perspectives
May 28, 2025
Month-Over-Month Growth: How to Calculate & Avoid Common Mistakes
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Archana Madhavan
Senior Learning Experience Designer, Amplitude
15 Important Product Metrics
Perspectives
May 28, 2025
15 Important Product Metrics You Should Track
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Noorisingh Saini
Global Content Marketing Manager, Amplitude
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Customer Stories
May 20, 2025
Finding Product-Market Fit: How Stuart Achieved 20% SMB Growth with Amplitude
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Hermine Fabre
Senior Product Manager at Stuart
An abstract graphic image representing retail media networks
Best Practices
May 8, 2025
Webinar Recap: Retail Media Networks and the Future of Advertising
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Ted Sfikas
Field Chief Technology Officer
A mockup screen of the new Metrics tab, showing effective definitions of metric types and usage
Inside Amplitude
April 30, 2025
Metrics Reimagined: A New Approach to Get from Insights to Growth
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Jacob Newman
Senior Product Manager
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Customer Stories
April 29, 2025
How Scripbox Boosted Activation Rates by 2.5x with Amplitude
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Akshay Rao
Product Manager at Scripbox
Marketing Forecasting
Best Practices
April 3, 2025
Marketing Forecasting 101: Steps, Benefits, and Data to Use
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Austin Welborn
Former Senior Customer Success Manager, Amplitude
What Exponential Growth Really Looks Like (And How to Hit It)
Best Practices
April 2, 2025
What Exponential Growth Really Looks Like (And How to Hit It)
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Julia Sholtz
Group Product Marketing Manager, Amplitude