Image of Archana Madhavan
Archana Madhavan
Senior Learning Experience Designer, Amplitude
Archana is a Senior Learning Experience Designer on the Customer Education team at Amplitude. She develops educational content and courses to help Amplitude users better analyze their customer data to build better products.
Posts by Archana
Correlation vs Causation: Learn the Difference
Best Practices
July 28, 2025
Correlation vs Causation: Learn the Difference
3 Mistakes You're Making with Month-Over-Month Growth Rates Card
Perspectives
May 28, 2025
Month-Over-Month Growth: How to Calculate & Avoid Common Mistakes
You're Measuring Daily Active Users Wrong Card
Best Practices
April 3, 2025
You’re Measuring Daily Active Users Wrong
3 Ways to Use Cohort Analysis (Beyond Improving Retention)
Best Practices
August 7, 2020
3 Ways to Use Cohort Analysis (Beyond Improving Retention)
How Retention Rate and Customer Experience Go Hand in Hand
Best Practices
June 23, 2020
How Retention Rate and Customer Experience Go Hand in Hand
Release Notes: February 2020
Inside Amplitude
February 18, 2020
Release Notes: February 2020
Release Notes: January 2020
Inside Amplitude
January 16, 2020
Release Notes: January 2020
Release Notes: Fall 2019
Inside Amplitude
December 9, 2019
Release Notes: Fall 2019
Introducing The North Star Playbook
Inside Amplitude
December 4, 2019
Introducing The North Star Playbook
Release Notes: September 2019
Inside Amplitude
October 13, 2019
Release Notes: September 2019
Who’s Speaking at Amplify 2019?
Customer Stories
September 19, 2019
Who’s Speaking at Amplify 2019?
Release Notes: August 2019
Inside Amplitude
September 10, 2019
Release Notes: August 2019
Release Notes: July 2019
Inside Amplitude
August 6, 2019
Release Notes: July 2019
Your Marketing Campaign is Missing a Key Ingredient: Context
Perspectives
August 1, 2019
Your Marketing Campaign is Missing a Key Ingredient: Context
8 Analytics Podcasts for Understanding Users and Mastering Data
Best Practices
July 17, 2019
8 Analytics Podcasts for Understanding Users and Mastering Data
Release Notes: June 2019
Inside Amplitude
July 8, 2019
Release Notes: June 2019
Release Notes: May 2019
Inside Amplitude
May 24, 2019
Release Notes: May 2019
Release Notes: April 2019
Inside Amplitude
April 10, 2019
Release Notes: April 2019
Start Telling Stories about Your Data with Notebooks
Inside Amplitude
March 12, 2019
Start Telling Stories about Your Data with Notebooks
Release Notes: February 2019
Inside Amplitude
March 7, 2019
Release Notes: February 2019
‘Product Analytics Playbook: Mastering Engagement’ is Here!
Inside Amplitude
February 27, 2019
‘Product Analytics Playbook: Mastering Engagement’ is Here!
See How Product Changes Affect Engagement Behavior with Impact Analysis
Inside Amplitude
February 4, 2019
See How Product Changes Affect Engagement Behavior with Impact Analysis
Release Notes: January 2019
Inside Amplitude
January 31, 2019
Release Notes: January 2019
Release Notes: December 2018
Inside Amplitude
December 18, 2018
Release Notes: December 2018
Amplitude Cofounders Included in Forbes 30 Under 30
Inside Amplitude
January 5, 2017
Amplitude Cofounders Included in Forbes 30 Under 30
4 Ways Bias Sneaks Into Your Mobile Analytics
Best Practices
December 13, 2016
4 Ways Bias Sneaks Into Your Mobile Analytics
Breaking the Vanity Metric Cycle
Best Practices
December 7, 2016
Breaking the Vanity Metric Cycle
4 Steps to Measure User Onboarding the Right Way
Best Practices
December 6, 2016
4 Steps to Measure User Onboarding the Right Way
Enrich Your Analytics for Incredibly Targeted Segmentation
Best Practices
December 1, 2016
Enrich Your Analytics for Incredibly Targeted Segmentation
3 Metrics for Understanding Mobile User Behavior
Best Practices
November 29, 2016
3 Metrics for Understanding Mobile User Behavior
8 Data Science Skills That Every Employee Needs
Best Practices
November 16, 2016
8 Data Science Skills That Every Employee Needs
The Product Manager’s Guide to Mobile User Behavior
Perspectives
November 8, 2016
The Product Manager’s Guide to Mobile User Behavior
The Retention Lifecycle Framework: A Process for Improving User Retention
Best Practices
November 2, 2016
The Retention Lifecycle Framework: A Process for Improving User Retention
Lessons Learned from 1 Trillion Events Tracked: Webinar Recap
Inside Amplitude
November 1, 2016
Lessons Learned from 1 Trillion Events Tracked: Webinar Recap
How Pokémon GO Lost the Players But Won the Game
Perspectives
October 27, 2016
How Pokémon GO Lost the Players But Won the Game
Here’s How the NFL Can Evolve Into a Content Platform
Perspectives
October 26, 2016
Here’s How the NFL Can Evolve Into a Content Platform
A Quick Start Guide to Integrating the Amplitude Android SDK
Best Practices
October 18, 2016
A Quick Start Guide to Integrating the Amplitude Android SDK
Why So Many Mobile Apps Get Soft Launched in Australia
Perspectives
October 13, 2016
Why So Many Mobile Apps Get Soft Launched in Australia
How Often Should People Use Your App?
Perspectives
October 11, 2016
How Often Should People Use Your App?
An iOS Analytics Quick Start Guide
Best Practices
October 6, 2016
An iOS Analytics Quick Start Guide
Chat Bots Won’t Replace Apps Any Time Soon
Perspectives
October 4, 2016
Chat Bots Won’t Replace Apps Any Time Soon
On Going Viral with Siqi Chen
Perspectives
September 29, 2016
On Going Viral with Siqi Chen
Is Your App Ready for iOS 10?
Perspectives
September 27, 2016
Is Your App Ready for iOS 10?
How to Interpret Emotion and Intent Through Behavioral Analytics
Perspectives
September 21, 2016
How to Interpret Emotion and Intent Through Behavioral Analytics
User Retention Depends on Your App’s Critical Event
Perspectives
September 15, 2016
User Retention Depends on Your App’s Critical Event
5 Tips for Getting the Most Out of App Performance Tracking
Perspectives
September 13, 2016
5 Tips for Getting the Most Out of App Performance Tracking
Amplitude Named Forbes 2016 Cloud 100: Rising Star
Perspectives
September 8, 2016
Amplitude Named Forbes 2016 Cloud 100: Rising Star
Zachary Kinloch on the ‘analytical mindset’ needed for growth
Customer Stories
August 31, 2016
Zachary Kinloch on the ‘analytical mindset’ needed for growth
How To Audit Your Analytics
Perspectives
August 25, 2016
How To Audit Your Analytics
Here’s What Slack Needs to Do to Become an Operating System
Perspectives
August 24, 2016
Here’s What Slack Needs to Do to Become an Operating System
When Should You Start Thinking About Retention?
Best Practices
August 18, 2016
When Should You Start Thinking About Retention?
Onboarding With The IKEA Effect: How To Use UX Friction To Build Retention
Perspectives
August 16, 2016
Onboarding With The IKEA Effect: How To Use UX Friction To Build Retention
Why You Need A Retention Playbook
Best Practices
August 4, 2016
Why You Need A Retention Playbook
Give Me Data or Give Me Death: Takeaways from Growth Clinic
Inside Amplitude
July 27, 2016
Give Me Data or Give Me Death: Takeaways from Growth Clinic
Stop Treating Your Data Scientist Like a Janitor
Perspectives
July 19, 2016
Stop Treating Your Data Scientist Like a Janitor
Pokémon GO: A Lesson In Product Rebranding
Customer Stories
July 12, 2016
Pokémon GO: A Lesson In Product Rebranding
Brian Balfour On ‘Coming Home To Growth’
Customer Stories
June 30, 2016
Brian Balfour On ‘Coming Home To Growth’
8 Timeless Analytics Resources
Customer Stories
June 21, 2016
8 Timeless Analytics Resources
Highlights from Apple’s WWDC 2016 Keynote
Best Practices
June 15, 2016
Highlights from Apple’s WWDC 2016 Keynote
How the Fastest Growing Game In the App Store Retains Its Users
Customer Stories
June 9, 2016
How the Fastest Growing Game In the App Store Retains Its Users
What It Means to Be a ‘Growth Hacker’ According to Julie Zhou
Perspectives
May 26, 2016
What It Means to Be a ‘Growth Hacker’ According to Julie Zhou
What the Gboard Teaches Us About Building for Mobile
Best Practices
May 24, 2016
What the Gboard Teaches Us About Building for Mobile
Bots and the Command Line Revolution
Inside Amplitude
May 12, 2016
Bots and the Command Line Revolution
The Advantage of Cross-Platform Analytics
Best Practices
May 10, 2016
The Advantage of Cross-Platform Analytics
Four Stories From the Weird World of Startup Analytics
Customer Stories
May 5, 2016
Four Stories From the Weird World of Startup Analytics
3 Things Product Marketers Can Learn From Beyoncé
Best Practices
May 3, 2016
3 Things Product Marketers Can Learn From Beyoncé
Fareed Mosavat on ‘Being a Product Person Through and Through’
Perspectives
April 27, 2016
Fareed Mosavat on ‘Being a Product Person Through and Through’
Your Biggest User Retention Challenge
Perspectives
April 20, 2016
Your Biggest User Retention Challenge
The Secret To Unleashing Data-Driven Creativity
Perspectives
April 13, 2016
The Secret To Unleashing Data-Driven Creativity
Make Sure Your Analytics is Scalable From Day 1
Best Practices
April 12, 2016
Make Sure Your Analytics is Scalable From Day 1
Your Mobile Users Are Just Not That Into You
Perspectives
April 7, 2016
Your Mobile Users Are Just Not That Into You
4 Logical Fallacies Ruining Your Analytics
Perspectives
March 29, 2016
4 Logical Fallacies Ruining Your Analytics
Slicing and Dicing Your Retention: Takeaways from Growth Clinic
Perspectives
March 24, 2016
Slicing and Dicing Your Retention: Takeaways from Growth Clinic
Why You Need to Keep Ego Out of Analytics
Perspectives
March 22, 2016
Why You Need to Keep Ego Out of Analytics
What Does 2016 Hold for Analytics Users?
Perspectives
March 17, 2016
What Does 2016 Hold for Analytics Users?
Make Your Pirate Metrics Actionable
Best Practices
February 25, 2016
Make Your Pirate Metrics Actionable
How to Observe Your Users to Drive Retention
Best Practices
February 16, 2016
How to Observe Your Users to Drive Retention
How To Set Retention Goals Like A Scientist
Best Practices
February 11, 2016
How To Set Retention Goals Like A Scientist
14 Women Who’ll Jump Start Your Company’s Growth
Customer Stories
February 9, 2016
14 Women Who’ll Jump Start Your Company’s Growth
The What, When, and Why of User Retention
Best Practices
January 27, 2016
The What, When, and Why of User Retention
How To Increase Growth Through Retention Analysis
Best Practices
December 15, 2015
How To Increase Growth Through Retention Analysis
An Ex-Scientist’s Road to Content Writing at Amplitude
Inside Amplitude
December 7, 2015
An Ex-Scientist’s Road to Content Writing at Amplitude
Takeaways from the First Growth Clinic: Unite Your Company Around One Important Metric
Best Practices
November 19, 2015
Takeaways from the First Growth Clinic: Unite Your Company Around One Important Metric