Amplitude Analytics

A bunch of tiny cubes fitting into a big cube, suggesting data structure
Best Practices
October 1, 2025
Getting Started: How to Structure Your Data Without Creating a Governance Headache
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
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Customer Stories
September 29, 2025
How an Analytics Makeover Saved a Beauty Subscription Service $200K/Year
Ashlyn Warblow
Ashlyn Warblow
Sr. Customer Marketing Manager, Amplitude
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Customer Stories
September 22, 2025
Amplitude Pathfinder: How Josh Leigh Puts People First in Analytics
Beth Saunders, Community Manager, Amplitude
Beth Saunders
Community Manager, Amplitude
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Customer Stories
September 22, 2025
Amplitude Pathfinder: Ani Lopez’s Blueprint for Clean Data and Scalable Analytics
Beth Saunders, Community Manager, Amplitude
Beth Saunders
Community Manager, Amplitude
Amplitude Pathfinder Glenn Vanderlinden Card
Customer Stories
September 22, 2025
Amplitude Pathfinder: How Glenn Vanderlinden Builds Data Solutions like LEGO Bricks
Beth Saunders, Community Manager, Amplitude
Beth Saunders
Community Manager, Amplitude
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Customer Stories
September 4, 2025
All-Access Analytics: Unlocking a Data-Driven Culture and $250K in Savings with Amplitude
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Conner Sunday
Manager, Customer Marketing & Advocacy
Colorful spheres roll along grooves while others stand on their own, suggesting different customer journeys and behavior
Best Practices
September 3, 2025
Getting Started: Digging into Drop-Off with User Behavior
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
Krista Seiden joins Amplitude as Principal Product Evangelist
Inside Amplitude
September 2, 2025
Why I’m Excited to Join Amplitude as Principal Product Evangelist
Krista Seiden smiles wearing a blue shirt.
Krista Seiden
Principal Product Evangelist
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Customer Stories
August 4, 2025
7 Cups Scales Emotional Support and Increases Revenue With Amplitude
Glen Moriarty Headshot
Glen Moriarty
Founder & CEO of 7 Cups
Lagging and leading
Best Practices
July 28, 2025
Leading vs. Lagging Indicators, Plus Examples
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Audrey Xu Leung
Former Global Solution Architect, Amplitude
A blue sphere and a red cone working together to support a balanced stack of shapes, suggesting how Adobe Analytics and Amplitude can work together.
Best Practices
July 22, 2025
Why Leading Brands Are Rethinking Analytics—Without Ditching Adobe
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Phil Burch
Group Product Marketing Manager, Amplitude
ForeFlight
Customer Stories
June 30, 2025
How ForeFlight Saved $150K Yearly by Clearing Data Clutter
Sara Baker, Sr. Analytics Product Manager at ForeFlight
Sara Baker
Senior Analytics Product Manager, ForeFlight