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How Unified Analytics Drives Growth
Best Practices
October 5, 2025
Escape Your Frankenstein Stack: How Unified Analytics Drives Growth
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
The Leaky Bucket Problem
Best Practices
October 2, 2025
The Leaky Bucket Problem: More Users Don’t Mean More Long-Term Growth
Image of Noorisingh Saini
Noorisingh Saini
Global Content Marketing Manager, Amplitude
Lagging and leading
Best Practices
July 28, 2025
Leading vs. Lagging Indicators, Plus Examples
Image of Audrey Xu
Audrey Xu Leung
Former Global Solution Architect, Amplitude
The “Aha” Moment: A Guide to User Breakthroughs
Best Practices
June 16, 2025
The “Aha” Moment: A Guide to User Breakthroughs
Julia Dillon Headshot
Julia Sholtz
Group Product Marketing Manager, Amplitude
A Guide to Creating Effective Product Feedback Surveys
Best Practices
June 16, 2025
A Guide to Creating Effective Product Feedback Surveys
Carmen DeCouto headshot
Carmen DeCouto
Manager, Monetization Growth Marketing
A Beginner's Guide to Attribution Model Frameworks
Best Practices
June 6, 2025
A Beginner's Guide to Attribution Model Frameworks
Image of Darshil Gandhi
Darshil Gandhi
Director, Product Marketing at Amplitude
An illustration of the way digital customer acquisition strategies draw new users
Perspectives
May 28, 2025
5 Examples of Great Digital Customer Acquisition
Julia Dillon Headshot
Julia Sholtz
Group Product Marketing Manager, Amplitude
AARRR: Come Aboard the Pirate Metrics Framework
Best Practices
May 28, 2025
AARRR: Come Aboard the Pirate Metrics Framework
Image of Noorisingh Saini
Noorisingh Saini
Global Content Marketing Manager, Amplitude
3 Mistakes You're Making with Month-Over-Month Growth Rates Card
Perspectives
May 28, 2025
Month-Over-Month Growth: How to Calculate & Avoid Common Mistakes
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Archana Madhavan
Senior Learning Experience Designer, Amplitude
Data types
Best Practices
May 28, 2025
What Are Data Types and Why Are They Important?
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Arpit Choudhury
Founder, astorik
15 Important Product Metrics
Perspectives
May 28, 2025
15 Important Product Metrics You Should Track
Image of Noorisingh Saini
Noorisingh Saini
Global Content Marketing Manager, Amplitude
Behavioral Analytics Dashboard
Best Practices
April 7, 2025
What Is Behavioral Analytics? Definition, Examples, & Tools
Image of Mallory Busch
Mallory Busch
Product Marketer, dbt Labs