Platform

AI

Amplitude AI
Analytics that never stops working
AI Agents
Sense, decide, and act faster than ever before
AI Visibility
See how your brand shows up in AI search
AI Feedback
Distill what your customers say they want
Amplitude MCP
Insights from the comfort of your favorite AI tool

Insights

Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement

Action

Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams

Data

Data Governance
Complete data you can trust
Integrations
Connect Amplitude to hundreds of partners
Security & Privacy
Keep your data secure and compliant
Warehouse-native Amplitude
Unlock insights from your data warehouse
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions →

Industry

Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions

Use Case

Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business

Team

Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Executive
Power decisions, shape the future

Size

Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Resources

Learn

Blog
Thought leadership from industry experts
Resource Library
Expertise to guide your growth
Compare
See how we stack up against the competition
Glossary
Learn about analytics, product, and technical terms
Explore Hub
Detailed guides on product and web analytics

Connect

Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem

Support & Services

Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Product Updates
See what's new from Amplitude

Tools

Benchmarks
Understand how your product compares
Prompt Library
Prompts for Agents to get started
Templates
Kickstart your analysis with custom dashboard templates
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Model
Learn more about our digital experience maturity model
Pricing
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AI

Amplitude AIAI AgentsAI VisibilityAI FeedbackAmplitude MCP

Insights

Product AnalyticsMarketing AnalyticsSession ReplayHeatmaps

Action

Guides and SurveysFeature ExperimentationWeb ExperimentationFeature ManagementActivation

Data

Data GovernanceIntegrationsSecurity & PrivacyWarehouse-native Amplitude
Amplitude Solutions →

Industry

Financial ServicesB2BMediaHealthcareEcommerce

Use Case

AcquisitionRetentionMonetization

Team

ProductDataEngineeringMarketingExecutive

Size

StartupsEnterprise

Learn

BlogResource LibraryCompareGlossaryExplore Hub

Connect

CommunityEventsCustomersPartners

Support & Services

Customer Help CenterDeveloper HubAcademy & TrainingProfessional ServicesProduct Updates

Tools

BenchmarksPrompt LibraryTemplatesTracking GuidesMaturity Model
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Build great digital products & experiences

See everything that customers do, understand what drives growth, and accelerate business outcomes—all in one AI-native platform.

Start for freeView pricing

Give your business an unfair advantage

Ask AmplitudeAI to generate the chart you need
user profile data
amplitude passing data into external actions

Make it easy, fast, and intuitive for teams to get the insights they need to make better decisions.

With every click, swipe, and scroll, we help you understand and visualize what your customers are doing and why.

Activate personalized experiences in the same place you get insights, so you can rapidly respond to customer needs.

Grow and engage your customers

Attract new customers

Capture new customers to grow your business.


Learn more 
Accelerate conversions

Understand why customers convert and how you can convert even more.

Learn more 
Build customers for life

Build experiences that grab customers and keep them coming back for more.


Learn more 

Dive into Amplitude’s Digital Analytics Platform

Get fast and easy access to customer insights at every step of their journey, so you can deliver experiences that keep them coming back.

action layer of the platform
insights layer of the platform
data layer of the platform

Turn customer insights into action to drive user engagement. Create personalized experiences, run targeted tests, and tailor in-product communication.

Activation | Web Experimentation | Feature Experimentation | Guides and Surveys

Understand exactly what users do and why with quantitative and qualitative insights. Uncover where users get stuck and where they find delight so you can improve customer experiences.

Product Analytics | Web Analytics | Session Replay

Get trusted customer data from any source and ensure it’s governed, managed, and secure. Make data accessible and easy for all teams to use so they can make better decisions.

Data Warehouse | Governance | Privacy and Security

Find your perfect plan with Amplitude

Whether you’re a startup or a Fortune 500 company, we have the perfect plan for you.

A taste of Amplitude for individuals, explorers, and early startups
  • Templates to get started
  • Foundational analytics
  • Unlimited feature flags
  • Data imports and exports


See the details 
Analytics, feature flags, Activation, and Session Replay for small teams to grow
  • Session Replay
  • Behavioral Cohort analysis
  • Advanced feature management
  • 3rd party syncs
See the details 
Accelerate growth with automated insights, experiments, and audiences
  • Advanced behavioral insights
  • Causal insights & monitoring
  • A/B or Multivariate testing
  • Real-time streaming & syncs
See the details 
Scale with advanced customization, automation and controls
  • Advanced data management
  • Cross-product analysis
  • Predictive audiences
  • Advanced permissions
See the details 

Where the rubber meets the road

In a Forrester Total Economic Impact™ study commissioned by Amplitude, Forrester found:

217%
Return on investment

A composite organization of interviewees with experience using Amplitude saw 217% ROI with payback in less than 6 months.

$5.34M
Revenue impact

Worth $5.34 million to the composite organization over 3 years.


$2.6M
Operational efficiency and cost savings

Worth $2.6 million to the composite organization over 3 years.

The platform trusted by leading brands

MySwimPro
MySwimPro

MySwimPro increased experiments by 10X, boosting average revenue per user by 70%.

Read blog post 
TicketSwap

TicketSwap brought users back to their site and increased sales funnel completion by 15%.

Read blog post 
girl checking money app
Rocket Money

Rocket Money delivered a better experience, expecting to add $10M in revenue annually.

Read blog post 
The Forrester Wave™: Digital Analytics Solutions, Q3 2025
Analyst research

Forrester names Amplitude a Leader and a Customer Favorite

Looking to align product and marketing teams on one powerful self-serve analytics platform? Amplitude delivers. See how we earned 5/5 scores across 21 criteria in The Forrester Wave™: Digital Analytics Solutions, Q3 2025.

Get the report

Get started today

We have an ecosystem surrounding our platform to help you become an expert in your craft, connect with like-minded peers, and integrate with your favorite technology.

Partners Networks icon
Partner network

Lean on teams of experts to help you become a disruptor, no matter where you are in your journey.

Meet partners 
Connected Stack icon
Connected stack

Winners are moving beyond “growth hacking” and using integrated technologies to drive growth.

See integrations 
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Amplitude community

Access diverse expertise and documentation to get the most out of your Amplitude investment.

Visit community 
Best Practices icon
Best practices

Learn the knowledge, skills, and best practices leading companies use to transform teams and industries.

Explore blog 
The Product Benchmark Report
The Product Benchmark Report

Learn the secrets behind how the world’s best products grow—and how your product compares.

Get the report 
Ultimate Checklist for Better Digital Experiences cover
Ultimate Checklist for Better Digital Experiences

Harness your data for holistic customer journeys. Learn five steps to delivering better end-to-end digital experiences.

Read guide 
Harvard business review
Making the Leap to a Digital-First Enterprise

Learn how global business leaders build a digital-first strategy to increase their competitive advantage.

Read report 

Get started with Amplitude

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Platform
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