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Amplitude AI
Analytics that never stops working
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Sense, decide, and act faster than ever before
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Distill what your customers say they want
Amplitude MCP
Insights from the comfort of your favorite AI tool

Insights

Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement

Action

Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams

Data

Data Governance
Complete data you can trust
Integrations
Connect Amplitude to hundreds of partners
Security & Privacy
Keep your data secure and compliant
Warehouse-native Amplitude
Unlock insights from your data warehouse
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions →

Industry

Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions

Use Case

Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business

Team

Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Executive
Power decisions, shape the future

Size

Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Resources

Learn

Blog
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Resource Library
Expertise to guide your growth
Compare
See how we stack up against the competition
Glossary
Learn about analytics, product, and technical terms
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Detailed guides on product and web analytics

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Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem

Support & Services

Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Product Updates
See what's new from Amplitude

Tools

Benchmarks
Understand how your product compares
Prompt Library
Prompts for Agents to get started
Templates
Kickstart your analysis with custom dashboard templates
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Model
Learn more about our digital experience maturity model
Pricing
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AI

Amplitude AIAI AgentsAI VisibilityAI FeedbackAmplitude MCP

Insights

Product AnalyticsMarketing AnalyticsSession ReplayHeatmaps

Action

Guides and SurveysFeature ExperimentationWeb ExperimentationFeature ManagementActivation

Data

Data GovernanceIntegrationsSecurity & PrivacyWarehouse-native Amplitude
Amplitude Solutions →

Industry

Financial ServicesB2BMediaHealthcareEcommerce

Use Case

AcquisitionRetentionMonetization

Team

ProductDataEngineeringMarketingExecutive

Size

StartupsEnterprise

Learn

BlogResource LibraryCompareGlossaryExplore Hub

Connect

CommunityEventsCustomersPartners

Support & Services

Customer Help CenterDeveloper HubAcademy & TrainingProfessional ServicesProduct Updates

Tools

BenchmarksPrompt LibraryTemplatesTracking GuidesMaturity Model
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It's not you. It's them.

Break up with bad analytics.

Let's talk it outGet the guide

Real talk: Adobe vs. Amplitude

Is Adobe keeping you waiting for answers that never get past acquisition? Gaslighting you with “it’s complicated” workflows and controlling data access? Making you pay for licenses, implementation, maintenance—even date night?

Truth hurts, but you deserve better.

Don't settle for legacy web analytics when Amplitude delivers the full-journey, self-serve, value-driven data you need to turn insights into impact—fast.

Amplitude
  1. Full view of the customer journey
  2. Easy self-service and collaboration
  3. Open ecosystem
  4. Strong data governance
  5. Best-in-class support
  6. Cost efficient
Adobe Analytics
  1. Built to monitor web traffic
  2. Requires specialized expertise to use
  3. Closed ecosystem
  4. Lacks data governance
  5. Inconsistent customer support
  6. Costly to license, implement, and maintain

“We had been an Adobe shop forever…We’ve evolved into a digital company, and we needed tools that would support our organization as it grew more diverse and complex.”

Senior Technical Product Manager

undefined, Pulitzer Prize winning digital media network

Amplitude is the whole package

Whether you’re optimizing campaigns, fine-tuning conversions, or maximizing LTV, our all-in-one digital analytics platform helps you analyze, experiment, and activate with ease.

See exactly how users act across your website, mobile app, and product—so you can optimize every touchpoint for max conversions.

Dig into Analytics >

Validate campaign messaging, landing pages, and new features with data-driven, empirical confidence. Say goodbye to guesswork.

Test out Experimentation >

Watch back real users behavior, uncover friction points, and fix them before they tank your funnel.

Visualize Session Replay >

Sync your high-intent segments with ad platforms, CRMs, and more to fuel personalized, high-ROI marketing campaigns.

Connect with Activation >

Engage users better and collect feedback instantly with in-product communication that targets based on deep behavioral data.

Click here for Guides and Surveys >

Sharing the love

Amplitude’s impact doesn’t stop with marketers. Our unified platform unlocks data-driven collaboration across your organization so teams can smoothly share metrics and align on insights.

Marketing

Get deep insights into campaign performance, user journeys, and conversions—and share that information down the funnel.

Drive impacts, not clicks 
Product

Understand your users, experiment with new features, and optimize for retention with a fuller picture of behavioral data.

Design what matters 
Data

Self-serve analytics and powerful integrations turn raw data into action—without endless SQL queries from other teams.

Empower decision-making 
Engineering

Reduce guesswork, track feature adoption, and ensure a seamless user experience with real-time analytics and event-based tracking.


Build with confidence 

We'll be there for you

Amplitude + Our Customers: It’s a love story.

FINN

FINN switched from Adobe Analytics to Amplitude and experienced record adoption.

Read their story 
Canal+

Canal+ used retention insights from Amplitude to boost conversion by 3x.

Read their story 
IBM

Following the numbers in Amplitude reduced time to conversion by 20%.

Read their story 

Migrate to the Adobe Analytics alternative—without the drama

Amplitude’s plans, frameworks, and expertise turn the potential tragedy (or horror movie) of moving off a legacy platform into a feel-good fresh start.

Expertise to get you going

Work with a trusted partner or Amplitude’s professional services to design and implement your tailor-made migration plan.

Find a partner 
Proven migration resources

From alignment to adoption, our frameworks and guides ensure a seamless transition and smooth change management.

Check out the guide 
Enablement action plans

Whether it’s on-demand courses, instructor-led training, or detailed guides, we’ll get your team fluent in Amplitude fast.

Explore Amplitude Academy 
Affordable pricing

Keeping it casual or going all-in, we offer plans to match your goals. Add features as you grow, or get all the tools you need at once.

See our plans 

Never ever getting back together?

If you’re still not sure you belong with us, read more about the heartache of traditional web analytics we know all too well—and how Amplitude can help you shake it off.

3 Signs That It’s Time to Reevaluate Your Digital Analytics Platform

Are you in need of an analytics upgrade? These three signs indicate it’s time to consider alternatives to your current analytics stack.

Read the blog 
4 Sources of Inertia in Switching Analytics Platforms

Read about the main factors that can cause organizations to stay with an analytics platform that no longer meets their needs.

Read the blog 
Top 7 Reasons to Choose Amplitude Over Adobe Analytics

A deep dive into what sets Amplitude apart for the analytics needs of leading organizations.

Get the guide 
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